What We Collect:

When you browse through our site we collect - Basic information about your computer, browser and connection to make sure that we can give you proper information and customer service and for security purposes. Aggregate information on what pages consumers access or visit to improve our site.

If you choose to register, so that you can buy or sell, we will ask you for more information including:

• Your name and address;
• Your email address and telephone number;
• Your date of birth which, among other things, ensures that all of our users are adults and provides us general demographic information;
• A login and password to use to update your information at any time in the future.

Changing and Updating Personal Information; Choosing Options:
Consumers can change all of their personal account information by going to the "Member Area" and clicking the "Details" button. You can change your address, telephone number, email address, password. Also on this page we will give you the option to choose if you would like to receive the newsletter from WhitetailExchange.com. If you would like to receive these solicitations simply check the appropriate box. You can choose to stop participating at any time simply by changing your preferences on the WhitetailExchange.com web-site.

Profile:
We store information that we collect through cookies and log files to create a profile of our users. A profile is stored information that we keep on individual users that details their preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the web-site for the user. This profile is used to tailor a user's visit to our web-site, and to direct pertinent marketing promotions to them. This information may also be used to help improve our services overall. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

Cookies:
A cookie is a piece of data stored on the user's computer tied to information about the user. Usage of a cookie is not linked to any personally identifiable information while a user is visiting our site. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies enable us to track and target the interests of our users to enhance their experience on our web-site. By setting a cookie on our site, users would not have to log in a password more than once, thereby saving time while on our site. If users reject the cookie, they may still browse our site, however they will not be able to bid/buy or sell. Persistent cookies can be removed by following Internet browser help file directions.

Log Files:
Like most standard Web site servers, we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring pages, platform type, date/time stamp. IP addresses, etc. are linked to personally identifiable information. We use Log Files in error diagnostics, session management and determining our advertising efficacy.

Special Offers and Updates:
Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications.

Transactions:
Members who bid/buy or sell will receive a number of emails throughout the transaction process and they may sometimes receive phone calls from our Customer Service department to ensure smooth transactions.

Newsletter:
If a user wishes to subscribe to "Whitetail Exchange News", our newsletter, we ask for contact information such as name and email address. Out of respect for our users privacy we provide a way to opt-out of these communications.

Service Announcements:
On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications. However, these communications are not promotional in nature.

Customer Service:
We communicate with users on a regular basis to provide requested services. We respond to issues relating to a user's account via email or phone.

Sharing Information:
At WhitetailExchange.com, we care about your privacy, however, we may share your personal information with third parties in the following instances:

• Legal Disclaimer: Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our web-site. We may disclose personal information in order to establish or exercise our legal rights or defend against legal claims. We also share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.

• Aggregate Information (non-personally identifiable): We share some aggregated demographic information (age, zip codes) with some of our partners. This is not linked to any personally identifiable information. We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.

• Third Party Service Providers: We may disclose information about individual users to third parties who provide services to WhitetailExchange.com. These third parties provide a variety of services to WhitetailExchange.com, including, without limitation, processing credit card transactions. In addition, these services may include enhancing the information WhitetailExchange.com collects about its customers. We may also use third-party email providers to assist with sending our marketing emails. These companies do not retain, share, store or use personally identifiable information for any secondary purposes. Any personally identifiable information that WhitetailExchange.com shares with its service providers may only be used to provide services to WhitetailExchange.com and the service providers will not be given permission to use such information for other purposes.

• Business Transitions: In the event WhitetailExchange.com goes through a business transition, such as a merger, an acquisition by another company, or a sale of all or a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via prominent notice on our web-site for 30 days after a change of ownership or control of their personal information, if personal information will be used contrary to this policy. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection, users will be given the option to continue sharing their information consistent with our notification of changes section. However, nothing in this Privacy Policy is intended to interfere with the ability of WhitetailExchange.com to transfer all or part of its business and/or assets (including the Site), for any purposes, without any limitation whatsoever. WhitetailExchange.com specifically reserves the right to transfer or share a copy of personally identifiable information collected from its web-site to the buyer of that portion of its business relating to that information.

Security:
This Web site takes every reasonable precaution to protect our users' information.

When our registration/login form asks users to enter sensitive information , that information is encrypted and is protected with encryption software, currently SSL encryption. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'. While we use SSL encryption to protect sensitive information online, we also protect user-information off-line. Access to all users' information, not just the sensitive information mentioned above, is restricted to our offices. The servers that store personally identifiable information are in a secure environment, at a professional hosting company. Although we endeavor to create a secure and reliable web-sites and to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy. You hereby acknowledge that WhitetailExchange.com is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

External Links:
This web-site contains links to other web-sites maintained by third parties. Please be aware that WhitetailExchange.com exercises no control over linked web-sites and is not responsible for the privacy practices or the content of such web-sites. Each linked web-site maintains its own independent privacy and data collection policies and procedures, and you are encouraged to view the privacy policies of these other web-sites before providing any personal information.

Changes to this Statement:
If we decide to change our privacy policy, we will post those changes to this privacy statement so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Material changes to this policy will be posted on this website 30 days prior to execution.

Children:
Children (persons under the age of 18) are not eligible to use this web-site and we ask that children do not submit any personal information to us. If you are under the age of 18, you may only view this web-site in conjunction with and under the supervision of your parents or guardians.